Crossdresser Makeup Tips – Aveline on Rimmel Kind & Free
What is the Rimmel Kind & Free Range and Why Does it Matter?
Rimmel’s Kind & Free range is part of their “clean beauty” movement, developed with strict values at its core. But before we get into those values, let’s take a step back
What is Clean Beauty and Why Can It Be Important for Crossdressers?
Clean beauty is all about light, minimalist makeup with simple, gentle formulas. Think of it as “teenage beauty” — fresh, subtle, and enhancing rather than masking. You won’t find bold, dramatic shades like deep reds in this range; instead, it’s about natural enhancement.
For crossdressers, this can be especially powerful. Why? Because clean beauty is not noticeable from 100 miles away, yet it still gives you that lovely feminine feeling. It’s makeup that lets you express yourself without drawing overwhelming attention.
The Values Behind Kind & Free
So, what are the morals behind Rimmel’s Kind & Free line? In a nutshell:
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Kind to humans, animals, and the planet.
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Free from harsh chemicals, animal products, and virgin plastic.
Rimmel has made a big push toward sustainability — for example, the packaging uses 74% recycled plastic where possible.
Who is the Rimmel Kind & Free Range For?
The answer is: Everyone. Rimmel themselves highlight inclusion and positivity as part of this range. It’s designed for:
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People with sensitive skin
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Vegans
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Crossdressers
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Eco-conscious consumers
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People who love animals
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Or simply anyone who prefers a lighter, more natural makeup style
In short, Kind & Free is about makeup that feels good, looks natural, and matches a lifestyle of kindness and inclusivity.
What is in the range ?
- Blur it out matte skin tint
- Glow it up moisturising skin tint
- Moisturising skin tint
- Clean Mascara
- Multi stick
- Hydrating Concealer
- Pressed Powder
- Clean Nail Polish
- Clean Nail Polish Top Coat
- Tinted Lip balm
Tinted Lip balm
- 001 Air storm
- 002 Apricot Beauty
- 003 Tropical Spark
- 004 Hibiscus Blaze
- 005 Turbo Red
005 Tropical Spark
.jpg "Rimmel Tropical Spark Lipbalm")
.jpg "Tropical Spark Rimmel Kind and Free Lip Balm")
I picked this up from Poundland for £1.50 as part of their Rimmel Poundland range. At the time, I didn’t know much about clean beauty or the Rimmel Kind & Free line, but since then, I’ve really enjoyed learning about the values behind it — especially the focus on clean, conscious makeup.
As a feminine crossdresser, I’ve been wearing this lip balm for a couple of weeks now, and I have to say, I love how understated it is. It gives just a faint orange glow on the lips, which I really like. There’s a smooth, balmy feel when applying it, and once it’s on, it adds a subtle, natural sheen that fits perfectly with the clean beauty vibe. It enhances the natural colour of my lips with that soft orange tint, rather than masking it.
Application is very easy, although I did find that the stick can break a little if you're not gentle — I ended up with a few small orange specks on my lips when that happened. Not a big issue, but something to be aware of.
One thing I really love is the packaging. The baby blue tube feels fresh and minimal — and maybe this is just me — but it reminds me of my dual identities. It feels like a product that can be worn by anyone, regardless of gender, without raising even the most conservative of eyebrows.
I also appreciate that it’s vegan. That might be why the texture is a little more brittle at times, but honestly, that’s a trade-off I’m more than happy to make.
I’m definitely looking forward to trying the other shades in the range.
Clean Nail Polish
This is available in 18 shades here are the ones that I have so far - so addicted 💅
RIMMEL KIND & FREE 154 Milky Bare Nail Polish
RIMMEL KIND & FREE 155 Sunset Soar Nail Polish
RIMMEL KIND & FREE 151 Fresh Undone Nail Polish
I love this range for it's youthfulness and vibrant colours they remind me of the 60's. The colours really pop.
In my experience so far the nail polish lasts long and doesn't chip
I have had Sunset Soar on for about one week now and I think I need to remove it to apply another colour
with 18 colours I'm asking myself do I need any other nail polish other than this range I have found It easy to apply and easy to tidy up leaving it looking amazing.
RIMMEL KIND & FREE HEALTHY LOOK PRESSED POWDER 050 DEEP
I haven't used this yet I will update my thoughts when I have.
Yeah it looked like I had a dirt face It's completely off for my skin tone
Post Resources
Here is the link to the manufacturer of my favourite makeup Rimmel London If you want to check out their website
Crossdressing Resources
❣️You might like to see my post on what I am planning on wearing to Pride 2026 which will be the first time I am going Pride Outfit Post
Crossdressing & Transgender Support Resources in the UK
Beaumont Society
Founded in 1966, the Beaumont Society is the UK's longest-established transgender support group. It offers a confidential helpline, support groups, one-on-one counselling, and educational resources.
Contact:
📞 01582 412220
📧 enquiries@beaumontsociety.org.uk
Mermaids
is a charity supporting transgender and gender-diverse children, young people, and their families. They provide a helpline, online chat, and resources for parents and professionals.
Contact:
📞 0808 801 0400
MindOut
is a mental health service run by and for LGBTQ+ people. They offer support groups, online chat, and befriending services to improve the mental health and wellbeing of LGBTQ+ communities.
Contact:
📞 01273 234 839
📧 info@mindout.org.uk
🌐 mindout.org.uk
Samaritans
provides a non-judgmental, confidential helpline for anyone going through a tough time, regardless of their background. They are available 24/7 to listen and support.
Contact:
📞 116 123 (free, 24/7 in the UK)
🌐 samaritans.org
Pink Therapy
is an online directory of qualified therapists who identify as or are understanding of minority sexual and gender identities. They offer a range of therapeutic services tailored to the LGBTQ+ community.
Contact:
🌐 pinktherapy.com
LGBT Foundation
offers a range of services, including free talking therapies online and via telephone, providing access to LGBTQ+ affirmative therapy and counselling with specialist therapists.
Contact:
📧 info@lgbt.foundation
🌐 lgbt.foundation
CliniQ
is a community interest company offering holistic sexual health, mental health, and wellbeing services for all trans people, partners, and friends. They provide support in a safe and inclusive environment.
Contact:
📧 info@cliniq.org.uk
🌐 cliniq.org.uk
❣️ I would love to know What do you think of The Rimmel Kind & Free range
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